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Ad for Nestaway

The scene opens to a Rannvijay type VJ asking a newlywed couple (the woman is wearing the red bangles symbolic of newlyweds) how are they feeling, what are their thoughts, drink Mountain Dew etc.

The couple enthusiastically answers all questions and says they’re very excited by the thought of winning the house if they complete the scavenger hunt.

They’re then given a piece of paper with the list of things they need to find. On the piece of paper, it says:

  • Leaky faucet

  • Squeaky door

  • A lock that can only be opened at a certain angle

  • A fan you can’t control the speed of

  • An exhaust fan that whirs like it’s a hundred years old

They set out hunting for these things in the house but find nothing.

The couple is then told by the Rannvijay type character in very typical ad language that none of these quirks exist in this home because with Nestaway, you don’t have to deal with this stuff.

Awkward silence.

The woman has a Raghu moment in which we beep everything out because they can’t find anything, and the boy is trying to calm her down.

The camera goes out of focus as she throws something at it.

Static.

End of ad.

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I'm a copywriter and digital brand strategist with a love for briefs that require both, strategy and creativity. 

An army child and a quick and eager learner, I have trouble 

restricting myself to just one project. 

I paint, write dark humor for fun and talk when nervous.  

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