Ad for Smallcase
The Brief:
Write a brand film for Smallcase, a fintech product that basically offers you a more understandable, transparent, flexible and controllable way to buy and trade in the stock market, basis themes you're interested in like GST, digital india, smart cities, etc.
If possible, also try to land a jab at mutual funds and say this is better.
Treatment Ref: https://www.youtube.com/watch?v=owGykVbfgUE
A TV presenter reads out the following in a monotonous, dead-pan voice, typical of disclaimers.
“Investments are subject to market risks. Please read scheme information, expert tip, wife ka tip, watchman ka tip, and other related documents carefully before investing.”
Cut to reality, where he’s wearing boxers under his formal shirt and tie. He walks off the news set and walks into a set of a stock market floor. He takes the phone from a stock broker and speaks into the phone, “How about aisi investments jinmein market risks se hee nahi, investor se bhi farak padhe?”
He walks out of the stock floor set and is walking backstage when Chotu (a spot boy) comes to him holding 2 bowls of chips - blue and white. He hurls both the bowls of chips into the air.
“Ye blue chip, white chip kya hai?"
He leans down to Chotu’s height and makes a sweeping gesture with his hand and shows Chotu’s imagination - of chotu holding multiple things (camera, guitar, cycle, bat, etc.)
“Smallcase saaf saaf bolta hai, chips me nai, apne interests me invest karo."
He walks away from Chotu, onto a set with a weather forecast. He blows away the rain clouds on the screen for sunny skies. The sun rays one by one emit- no hidden costs, no management fees and complete transparency.
“Kyunki Smallcase...clear hai.”
He flips the sun on the weather forecast screen behind him and changes it into a disco ball.
"Aapke control mein hai."
As the disco ball shines a light on him, he dances and then does a split. Next to the disco ball, a copy appears, “no lock in period’ where the disco ball acts as an ‘o’ for the word ‘lock’
“Aur flexible bhi.”
As the spotlight fades out, the news anchor set falls back into place.
“Investments sahi hee nahi, behtar honi chahiye.”
The set gets lit again and he lands the last line back on the TV, same set as the first frame.
"Toh apnao investment ka naya face, Smallcase."
