Bumpers for Star
The Brief:
Talk about Star's Unlimited Leave Policy.
Concept:
We address this lack of a work-life balance by showing you the things you are missing out on because of work, through a series of bumpers in a humorous setting.
Example:
1. Visual: A close up shot of a guy’s face while he’s wearing a party hat, lit up glasses and a fake, colourful afro.
As we zoom out, we see that he’s sitting at his work desk and staring not at the camera, but at his laptop’s screen.
2. Visual: A close up shot of a girl’s face while she’s wearing a swimmer’s cap and a nose plug and a swimsuit.As we zoom out, we see that she’s making photocopies and staring not at the camera, but at the machine churning out copies.
Copy: Trying to be in two places at once?
End slate:
Copy: With our Annual Leave Policy, Star employees can take leaves with no upper limit. #ImagineMoreYou
Visual: Star Logo
