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Radio Scripts for Air Asia

The Brief:

To write radio scripts for the fact that Air Asia now flies to 144 destinations worldwide.x

Route 1:

Sound of a man panting. Gunshots in the background.

Man (breathing heavily and talking urgently and quietly): This is Mohit.

Gunshot

Man: I… I don’t have much time. I’m hiding in a bunker and I just wanted to tell you something before I get hit.

Air Asia is now flying to 144 destinations worldwi...

Gunshot.

Man (normal voice): Damnit, you got me. I’m out.

Background noise: Why did you have to take a *beep* headshot! That *beep* hurt!

Route 2:

Woman: Hi, my name is Jasmine and this is my first AA meeting.

People (in a sing-song voice): Hi Jasmine.

Woman continues: I guess this is the first time I’m actually admitting I have a problem. I just… I see a discount on their flight tickets and can’t help myself.

VO: Air Asia. Now flying to 144 destinations worldwide.

Route 3:

1. Girl: No! Promise me you won’t talk to that girl.

Boy: Of course baby, she’s nothing to me! I’ll NEVER speak to her again.

VO: We can’t guarantee he’s telling the truth. But we can guarantee that you can catch a flight from ______ to ______ for just _______.

2. Man: Loosen your muscles, that’s great. Now, there’s no need to be scared, you won’t even feel the needle go in!

VO: We can’t guarantee he’s telling the truth. But we can guarantee that you can catch a flight from ______ to ______ for just _______.

Route 4:

Sound of waves crashing for 5 seconds.

VO: Want more of where that came from? Book a flight from <town where ad is airing> to <some beach> for just ________________.

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I'm a copywriter and digital brand strategist with a love for briefs that require both, strategy and creativity. 

An army child and a quick and eager learner, I have trouble 

restricting myself to just one project. 

I paint, write dark humor for fun and talk when nervous.  

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