BBC Dramas On Zee Cafe

The Brief: Come up with a social plan for Zee Cafe's block #BBCDramasOnZeeCafe, featuring shows like Brexit, McMafia, Les Miserablès, etc.

Concept:

Well of course there were regular social media buckets, your get-to-know-the-character, get-to-know-the-actor, go-behind-the-scenes-on-production, meme boomerangs from clips of the show, etc. some of which were conceptualised by me and all of which were executed by me and a colleague.

But all these pushed only the show, and this content saw very little to no signs of engagement. (Our most engaged post was an unrelated twitter trend we leveraged. It got 8 likes and 5 comments. We were thrilled.)

We needed a saviour.

And so, I came up with Drama Dude!!!