Work for Practo
Brief: Write an ad for April Fools
Option 1:
VO: Choti umr se hee Pappu ke maa baap jaante the ki unka Pappu baaki bachon se kuch alag hee tha.
Voh a-b-c-d bolte toh unka Pappu appendicular skeleton, blepharitis, coronary angiography aur dermatomyositis bolta.
Maa Babuji ko roz kehti - Humaara ladka doctor banne ke liye hee paida hua hai. Dekhte rehna aap, humaara naam roshan karega mera Pappu.
Bas ek problem thi - Pappu ki handwriting.
<cut to shot of Pappu’s handwriting on a prescription slip which looks like calligraphy>
Uski handwriting itni sundar thi ki koi uske doctor hone par bharosa hee nahi karta.
Usne kya kuch nahi aazmaaya.
Doctor handwriting classes join kari - Pappu is scribbling furiously on a piece of paper. Cut to the paper and we see calligraphy
Apne poorvajon ki madad maangi - cut to shot of an Ouija board whose writings suddenly turn to cursive calligraphy
Kala jadu bhi try kiya - Someone is making a Pappu look-alike voodoo doll write in scribbles. Pappu is imitating the motion but writing calligraphy.
Par kuch fayeda nahi hua.
Phir Pappu ki Practo se mulaquaat hui, jahaan prescriptions online thi aur koi uski handwriting na dekh pata.
Aaj, hazaaron log Pappu ke patient hain, aur sabh Practo ke online prescription facility ki badaulat hai.
Kya aap kisi doctor ko jaante hain jinki sundar handwriting unhe apne career mein peeche kheench rahi hai?Aaj hee unhe Practo ko refer karein.
Option 2:
Has this ever happened to you - It’s 2 am, you have a heart attack and no one knows CPR?
We’re here to tell you there’s finally a solution. Meet the DIY Practo app - a doctor on your phone.
Is your stomach upset?
<scans his stomach with his phone, and then looks at the phone. Phone says, in a robotic voice - You have a tapeworm. Eat Biltricide.>
Does your leg hurt?
<Guy rubs the phone on his leg which has a wound on it and starts to scan it. Phone says - You are bleeding. Apply a band-aid.>
Feel a throbbing in your head?
<Phone says - you have a brain tumor. Beginning surgery. Aamir, pick up a knife and make an incision 1 inch long near the…>. Aamir starts following the phone’s instructions, picks up a knife and starts to make the incision. Blood flows out, the guy faints and passes out.
Copy appears on the screen as the guy is passed out on the floor.
Aamir is no more.
We’re still working out the kinks, and occasionally, a few people die. But overall, we’re seeing good results!
A different guy is eating dinner in a fancy restaurant.
He suddenly clutches his chest and starts to lose his balance. He grabs his phone and says - Practo, help, I think I’m having a heart attack!
Practo app - Again?!
VO: Try the DIY Practo app now.
Brief: Celebrate Father's Day
Brief: Celebrate Malaria Day
