Work for BankBazaar
Brief: Promote BankBazaar's offerings
What we did:
https://www.facebook.com/bankbazaar/videos/10156116734559468/
Brief: Celebrate Valentine's Day
What we did:
https://www.facebook.com/bankbazaar/videos/10156211430484468/
Brief: To talk about the importance of knowing your credit score.
Script 1:
Yeh hai kahaani Ram aur Shyam ki - do judwa bhai jo 10 saal ki nazuk umar par Kumbh mele mein bichad gaye.
We open with a shot of two young hands that separate to reveal a split frame of two twins crying at a mela.
Ek Chennai ja pahuncha, toh ek Dilli.
Two identical teenagers at two bus-stops. One is clearly Delhi, the other is Chennai.
Dono ne college mein BTech kari
We see both as young men in a graduation gown. Both are very happy.
Dono ko apni moochon par badha garv tha
We see them as grown men with identical moustaches.
Aur dono ki pasand bhi ek dum same to same thi
Two mugs of black coffee on office desks that get picked up by two hands in identical shirts.
Par dono ki kahaaniyaan yahin alag ho jaati hain
Both Ram and Sham are returning home from work entering their house door.
Ram ne apne sapnon se bhi behtar ghar 38 ki umar par khareeda
We see Ram’s house is a nice big villa
Aur Shyam ka ghar... khair, aap dekh hee sakte hain.
And Shyam’s house is a small, modest house.
Yeh nainsafi ki ek hee vajah thi - unke credit scores.
Super: Aapke bank ka aapko Ram ya Shyam bulane ka intzar na kariye. Aaj apna credit score jaaniye, BankBazaar app par.
Script 2:
2 middle-aged women are sitting in a salon and getting their hair done. We catch them in mid-conversation and both are showing off about their son-in-laws
achievements.
There are other characters in the parlour with them. The women that are attending to them seems to be having a lot of fun
eavesdropping on their conversation.
From the looks of the women, they are upper-middle class.
Woman 2: Oh, my son-in-law... you know he's an IIM grad
Woman 1: Oh mine is actually from Harvard (she smiles vindictively at her peer)
The parlour lady smirks.
Woman 2 (thinks): Well, mine got 2 calls from Google just yesterday.
Woman 1: Oh, Microsoft isn't letting mine go only! <fake laugh>
Cut to parlour lady looking even more gleeful.
Woman 2: Mine just took us on a family trip to Mawshius!
Woman 1: It's actually Mauritius, and mine took us to a private island in Madagascar.
Woman 2 (stuttering a bit): Wuh.. well, my son is planning to buy a house!
Woman 1 (interrupting Woman 2): Planning? Please. Mine has a credit score of 890. He can buy ANYTHING, ANYTIME.
Woman 2's jaw drops, a third woman who's getting her facial done turns to look and a cucumber falls from her eyes.
Super: You never know when your credit score might come in handy. Check it on the Bank Bazaar app now.
Script 3:
The setting is like a scene from Lagaan, and the song "ghanana ghanana gir gir aaye badra" is playing while we show scenes of a village suffering from drought in sepia.
Everyone's waiting for rain and looks miserable.
They remember a Britisher saying - iss mahine, teen guna lagaan dena hoga<echoes>
A Mr.Goody-two-shoes walks in with a middle parting in his oiled hair, crying - Babuji!
Everyone turns to look at him.
His lips tremble with pure joy etched on them; he’s holding up his phone on which the number “890” is flashing.
Babuji, loan ka intzaam ho gaya! Mera credit score 890 hai!
They all celebrate, singing ghanana ghanana happily this time.
